10 Best Women’s Clothing Products to Sell in 2020

These products have already proven to be massively popular for successful Shopify stores like underbares. In fact, in a recent editorial piece, Vogue said that the lace bras from underbares “might be the most comfortable bra you will ever wear.”

So it’s clear that these products are working well for other businesses. But how can we make sure that these products are successful for your business?

Simple. Instagram marketing campaigns.

Take Savage x Fenty as a prime example. They understand that the best way to entice shoppers to make a purchase for these products is through visual content, and they’ve found that using a wide range of diverse models is the best way to attract a broader audience.

It’s going to be much easier for people to make a purchase from your store if they can already picture somebody with a similar body type wearing them.

So when you’re marketing these products for your own business, make sure you place test orders, and get creative with your Instagram content. Show your audience everything that they need to make a purchase.

Shapewear

Shapewear is next up on our list of the best women’s clothing products to sell in 2020.

These handy products help achieve a more streamlined figure. They’re discreet, too, as they’re typically worn underneath other layers of clothing.  

But these products aren’t just nifty – they’re super popular too.

As you can see in the Google Trends below, they’ve generated a consistently high level of search volume worldwide over the past year.

trends.embed.renderExploreWidget(“TIMESERIES”, {“comparisonItem”:[{“keyword”:”shapewear”,”geo”:””,”time”:”today 12-m”}],”category”:0,”property”:””}, {“exploreQuery”:”q=shapewear&date=today 12-m”,”guestPath”:”https://trends.google.com:443/trends/embed/”});

This means that there’s clear, consistent interest in these products. You just need to find a way to way to put these products in front of the right people, and you’ll be well on your way to making sales.

We recommend using video marketing campaigns to promote these products because it can be hard to show their true value with static images alone. Ideally you’d be able to showcase somebody putting the shapewear on first, and then demonstrate what they look like with their everyday clothing over it too.

One-Piece Swimwear

The swimwear niche is booming right now.

This can be credited to an uptick in international travel among online shoppers, a surge in interest in fitness, and increased levels of body positivity across the internet.

Combine all of these factors and you’ve got a recipe for people buying more and more swimwear.

But not just any swimwear – one-piece swimwear has become super popular recently.

Don’t believe us? Well, just take a look below and you’ll see that these products were well received across the globe.

trends.embed.renderExploreWidget(“TIMESERIES”, {“comparisonItem”:[{“keyword”:”one-piece swimwear”,”geo”:””,”time”:”today 12-m”}],”category”:0,”property”:””}, {“exploreQuery”:”q=one-piece%20swimwear&date=today 12-m”,”guestPath”:”https://trends.google.com:443/trends/embed/”});

When it comes to marketing these products for your own businesses, we recommend trying influencer marketing campaigns.

You can use influencer marketing tools like Keyhole or Snapfluence to browse through a wide range of influencers who are ready to collaborate with businesses just like yours.

Remember to set clear expectations for any influencers that you work with. Let them know how you want to promote your products to their audiences, and then give them the autonomy that they need to execute.

And, of course, be straightforward with how you’re going to compensate them for their help with marketing your products.

Follow these simple steps and you’ll be well on your way to finding an influencer collaboration that flourishes for both parties.

P.S. You can read our eBook Influencer Marketing: Grow Your Business With Influencer Marketing for free.

Strapless Bras

Next up on our list of the best women’s clothing products to sell in 2020 we’ve got another lingerie product.

It’s strapless bras.

These products are a staple in the wardrobe of women across the globe. They’re especially useful when women want to wear a dress, and don’t want to worry about having their bra straps showing.

Women tend to wear dresses more when it’s hot outside, too, which explains why the Google Trends data below shows these products spiking in popularity over the past five years during the summer months.

trends.embed.renderExploreWidget(“TIMESERIES”, {“comparisonItem”:[{“keyword”:”strapless bras”,”geo”:”US”,”time”:”today 5-y”}],”category”:0,”property”:””}, {“exploreQuery”:”date=today%205-y&geo=US&q=strapless%20bras”,”guestPath”:”https://trends.google.com:443/trends/embed/”});

When it comes to adding these products to your store, remember to pay special attention to your product pages.

Think about all of the things which your customers need to know before they make a sale. You can talk about the sizing of the products, the materials that are used, and wrap it all together with some snappy copy to help them make a purchase from your store.

Remember to include multiple product images as well, and make sure your customers can see what your products look like from a range of angles.

Want to know how to take amazing product photos with your smartphone? Just click here.

Bodycon Dresses

Bodycon dresses are form-fitting fashion products which have been popularized by celebrities like Cardi B, Nicki Minaj, and the Kardashians.

These products work by accentuating the figure of the wearer, and are available in different colors, patterns, and styles.

These ever-popular products have been popping up in our Instagram feeds for a while now, which is exactly why we think that Instagram is the ideal platform to market bodycon dresses.

Think about it – you’ll be able to tap into an audience of engaged shoppers who are likely already familiar with these products. After all, the celebrities which we mentioned above have millions of followers each.

Crop Tops

We’ve got crop tops next up on our list of the best women’s clothing products to sell in 2020.

Why?

It’s simple. Crop tops “never go out of style.”

Search volume backs this up too. It’s been high for crop tops over the past five years, which indicates that there is a clear, sustained interest for these products.

trends.embed.renderExploreWidget(“TIMESERIES”, {“comparisonItem”:[{“keyword”:”crop tops”,”geo”:”US”,”time”:”today 5-y”}],”category”:0,”property”:””}, {“exploreQuery”:”date=today%205-y&geo=US&q=crop%20tops”,”guestPath”:”https://trends.google.com:443/trends/embed/”});

But it’s important to remember that it doesn’t mean that a market is saturated just because a product is popular.

When something becomes popular, more people are naturally interested in it. This opens up space for new stores to jump in and start making sales to establish themselves.

So, don’t be scared by consistent interest from shoppers. Embrace it. Use it as validation for your products rather than a red flag.

BONUS: We’ve created an in-depth case study that’ll show you the exact steps you need to take to create your own crop top business. Just click here to read it.

Fleeces

Fleeces are having a moment in the fashion world right now.

They started off as a humble piece of clothing that was typically used for lounging around the house, or as an outer layer for hikers.

But now fleeces have become high fashion.  

And that’s exactly why they’re one of the best women’s clothing products to sell in 2020.

These versatile products really spiked in popularity during the winter months of the last few years in the United States.

trends.embed.renderExploreWidget(“TIMESERIES”, {“comparisonItem”:[{“keyword”:”fleeces”,”geo”:”US”,”time”:”today 12-m”}],”category”:0,”property”:””}, {“exploreQuery”:”geo=US&q=fleeces&date=today 12-m”,”guestPath”:”https://trends.google.com:443/trends/embed/”});

But this doesn’t mean that you need to wait for winter 2020 to start selling fleeces.

Remember, when it’s summer in the northern hemisphere, it’s winter in the southern hemisphere.

That means there’s tons of success to be found by selling fleeces to shoppers in developed ecommerce markets like Australia or New Zealand through May to September 2020.  

trends.embed.renderExploreWidget(“TIMESERIES”, {“comparisonItem”:[{“keyword”:”fleeces”,”geo”:”AU”,”time”:”today 12-m”}],”category”:0,”property”:””}, {“exploreQuery”:”geo=AU&q=fleeces&date=today 12-m”,”guestPath”:”https://trends.google.com:443/trends/embed/”});

Push Up Leggings

These ultra-comfy products are a must-have for entrepreneurs looking to dive into the women’s clothing niche.

And pushup leggings offer a new twist on the ever-popular product which women across the globe have been purchasing in droves over the past few years.

Pushup leggings offer the same comfort that wearers would expect from normal leggings, but are made from a slightly different material which compresses their legs and provides a more toned silhouette.

You might not be sold on the benefits of pushup leggings yet, but one thing is undeniable.

Leggings are super popular.

In fact, the number of people across the globe searching for these products has been consistently high over the past year.

trends.embed.renderExploreWidget(“TIMESERIES”, {“comparisonItem”:[{“keyword”:”leggings”,”geo”:”US”,”time”:”today 12-m”}],”category”:0,”property”:””}, {“exploreQuery”:”geo=US&q=leggings&date=today 12-m”,”guestPath”:”https://trends.google.com:443/trends/embed/”});

You’ll notice from the graph above that there was a spike in interest during the winter months – this is typically when shoppers are in the market for brand-new gear to keep them cozy when it’s cold outside.

Even though interest in these products has dipped slightly since winter, it’s clear that there are still a ton of shoppers that you can tap into with targeted marketing campaigns.

Use Facebook Ads to reach an audience of potential customers who have already shown that they’re interested in brands that sell leggings, but remember to communicate why your products are different in your marketing materials.

BONUS: You can read our eBook “The Definitive Guide to Facebook Advertising” for free.

Floral Shirts

Floral shirts are one of the hottest women’s clothing products to sell in 2020.

These products see a strong rise in interest during the summer months, so that’s your time to capitalize on the shoppers who are actively looking for these products.

trends.embed.renderExploreWidget(“TIMESERIES”, {“comparisonItem”:[{“keyword”:”floral shirts”,”geo”:”US”,”time”:”today 12-m”}],”category”:0,”property”:””}, {“exploreQuery”:”q=floral%20shirts&geo=US&date=today 12-m”,”guestPath”:”https://trends.google.com:443/trends/embed/”});

Try marketing these products with Facebook ads which include messaging related to vacations or travelling abroad. Play on the fact that people love to buy new clothing for their vacations.

This tactic will work especially well if you manage to find an audience of shoppers in the United States. After all, two in three Americans said that they regret not going on a beach vacation last year – get them in the mood to book a holiday this year with some brand new apparel.

Ponytail Beanies

If we’re being honest now: nobody likes being cold.

And nobody likes having messed-up hair after they’ve been wearing a hat to combat the cold weather.

That’s exactly why we’ve added these products to our list of the best women’s clothing products to sell in 2020.

Ponytail beanies are great – your customers will be able to wear them to keep warm and have stylish hair.

Plus, your audience will undoubtedly already be familiar with beanie hats, so these products offer a unique twist which you can play on in your marketing material to help you secure sales.

Start Selling Women’s Clothing Today

Alright, that’s it for our list of the best women’s clothing products to sell in 2020.

Now it’s over to you to start making sales.

If you’re looking for a way to source these products for your store, you can sign up for Oberlo for free and browse through are extensive catalogue of products.

So, do you have any thoughts about the products that we mentioned in this post? Do you think there are any women’s clothing products that we missed?

Let us know in the comments section below – we read them all!

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