Finding products to sell in your online store can be a difficult process, especially if you’re new to ecommerce.
After all, it’s critical that you fill your store’s inventory with high-quality merchandise which you can sell at an affordable price point for your customers.
One of the easiest ways you can achieve this is by running your business with the dropshipping method. When you’ve added top products to your dropshipping store, there’s no limit to the amount of profit which you can generate.
We’ve created this article to help you find the best dropshipping products for your store. At the end of this article, you’ll be armed with all the necessary information you need to start sourcing huge potential products and get started with your store today.
Want to Start a Dropshipping Business?
Our Dropshipping 101 course contains all the important information you need to know before you start your business
Dropshipping businesses offer ecommerce entrepreneurs a lot of freedom, but there are some key points which you’ll need to take into consideration when you’re sourcing products for your store’s inventory. Once you identify winning products that are perfect for a dropshipping store, you’ll be ahead of your competition, and you’ll be ready to start making sales.
We believe in making life easier for entrepreneurs, so we’ve broken down the main things which you’ll need to consider when you’re searching for top dropshipping products to add to your store.
1. Find Trending Products Are Perfect for a Dropshipping Business
Products which are currently trending are great options for your dropshipping business’ inventory. When you can’t figure out what the best selling products are, try to look into which products are trending. If you manage to source trending dropshipping products for your store before other entrepreneurs discover them, you’ll be able to take advantage of low marketing fees and establish your brand as a leader in that field.
If you’re interested in finding products which are currently trending, or products which are likely to be popular in the future, you can check out the following resources:
Take a look through these resources and make a note if you find any products with huge profit potential. If you do decide on sourcing trendy products for your dropshipping store’s inventory, take some time to think about how you’re going to market them to your audience. We’ve compiled a list of the top trending products for you to take a look at.
2. Finding a Niche Dropshipping Product
Targeting a niche market with your dropshipping store can be a great way to generate revenue.
Take a look on Google Trends and do some research into the top niches that have high potential – these could be good niches for gaining a competitive edge in the dropshipping market. Another idea is to target a seasonal niche like inflatable toys, which is likely to sell well during the summer season.
You’ll have less competition if you start selling items around niche product trends, as you’ll be reaching a smaller audience. This means that your marketing efforts will be much cheaper, especially if you’re thinking of using Facebook advertising, or Google Ads. It’ll also be easier to rank your store on search engines when you run a niche dropshipping store, which is good for your business’ long-term growth.
It’s critical to note that starting off with a dropship niche idea doesn’t mean that you won’t be able to expand into different areas later on. When you’ve cemented your store as a leader in that dropshipping niche, you can try adding related products which you believe your current customers will be interested in. This will allow you to branch out and target new customers. Alternatively, you can create an online general store and leverage the branding of your niche store to attract, engage and convert customers.
Look at possible competitors and research their products and how they source and sell them. Can you decipher their pricing strategy or possibly forecast potential new products that they will sell? By being one step ahead of them, you can remain competitive.
If competitors are selling a product you are considering, but you cannot source this product at a similar price, problems could arise. It would be a good idea to cross this product off your list at this moment. Once you build a strong brand and customer loyalty, you can come back to this product option.
Competitor product research shouldn’t last all day. Doing a quick Google search for a product can highlight a range of competitors in a matter of seconds. From there, a swift scan of the websites will provide you with enough information to decide what things to sell.
4. Research Product Videos on Facebook
There’s a lot to be gained from the product-related videos you see on Facebook. You can find ideas for your store’s inventory by seeing what items have been featured in these videos. Spend time on videos with the most engagement – if no one commented in the last 7 days, the product is likely not that exciting for the audience. Be careful of fake comments because those might cause you to choose the wrong products to sell online.
Here’s a neat trick for finding product videos: type “free shipping” or discount” in your Facebook search box and click on the ‘Video’ tab. Doing this will present you with a range of product videos to watch and get ideas from.
5. Search Social Shopping Sites for Products That Sell
Another great way to generate ideas of dropshipping products to sell in your online store is by looking at social shopping platforms. Social shopping sites are ecommerce enabled websites where the shopping experience is shared with a social network of people. Sharing can include liking, commenting, recommending or sharing products with others. The main premise for sellers on these sites is using others recommendations and influence to gain more sales.
Look around these websites and discover how people use them. Notice how each store’s customer reviews are prominent and feedback is important to the UI. This makes it easy for you to find the best products to dropship as you can quickly identify things that people love and are raving about.
6. Join Online Communities to Find Products to Dropship
There are tonnes of online communities and forums that you can join to research what products are high in demand. Facebook has hundreds of open and close communities that can help you understand the needs and wants for people in certain areas of the world. If you want to limit your dropshipping business to a country or region, you can restrict your research to groups in these areas.
Alternatively, you can open your search to many different areas or just search for niche groups that have people from around the world in them. There are many worldwide groups and forums around areas like veganism, gardening, fitness, and so many other subjects the list is too long to note. Check these groups out and notice if products or pain points are mentioned. If problems are discussed, find a product you could sell to overcome this.
7. Go Old School with Google
Google remains one of the best tools to find dropshipping products that sell. Simply type the phrase ‘products’ following your niche – baby, wellness, fashion, etc. – and you’ll be presented with many websites discussing or featuring relevant items. Bookmark the ones that pique your interest so you can revisit them later to research items for your store.
You can also try out these queries:
People are going crazy over this product
This item went viral
Most interesting items in 2021
Unique last-minute gift ideas
Go through the results and you are likely great products to offer to your customers.
Determine Your Price Range
Like with all businesses, you need to make a profit with dropshipping for it to be a good decision. After doing your product research and noting the prices that competitors charge, you then need to look at shipping rates, supplier pricing and other business costs to decide if this business model is for you and your online store.
Reasonable Markup Opportunities
The cornerstone of any successful ecommerce business is the ability to generate profit, and your products should be sourced with this in mind.
Try to find dropshipping products which you can sell for at least $10 more than the price which you sourced them for. For example, if you’re sourcing a baseball hat for $5, then try to sell it in your store for $15.
In this case, your sale will cover the price which it cost you to source the product, shipping costs, the cost of your marketing efforts, and will still leave you with a nice profit margin at the end of the transaction.
Selecting a Supplier for Your Dropshipping Products
A successful dropshipping business will have suppliers that can provide it withhigh-quality products at an affordable price.
There are a wide variety of dropshipping suppliers available to ecommerce entrepreneurs across the world. Platforms like Oberlo make it even easier to find reliable suppliers for different products. Dropshipping suppliers who have a high feedback score and have been operating for a lengthy amount of time are legitimate suppliers who provide entrepreneurs with good service. When you’re sourcing products for your store, stick to these guys–reliable suppliers are ideal for a dropshipping business.
When you’re running your store with a dropshipping model, you’ll need to be prepared to deal with longer delivery times. Your products may be shipped from suppliers in China, which means that the delivery times can be slightly longer than usual. You can remedy this issue by sourcing products which have the ePacket delivery option.
This delivery method allows for faster delivery of lightweight products from Chinese suppliers. Products which weigh up to 2kg (4.4lbs) are eligible for ePacket delivery–this is something which you’ll need to consider when you’re sourcing products for your dropshipping store’s inventory. For example, stores that deal in crafts and those that sell jewelry online should be able to take the ePacket route with ease.
There are a wide variety of countries which can benefit from ePacket delivery, including the United States, Canada, Australia, UK, Ireland, New Zealand, Brazil, France, and Germany. You can check out the full list of countries which can take advantage of ePacket delivery.
Start Dropshipping Today
Once you’ve decided on the perfect dropshipping products, you’ll need to add them to your store. If you haven’t created a store yet, you can check out our guide to starting your own ecommerce store in less than 30 minutes. Don’t worry–it’s simple to get started. We’ll help you find winning product ideas, guide you to locate the best dropshipping suppliers, assist you with setting the right price, and give you all the information you need to decide which dropshipping niche to tap into.
When your store is up and running, you can install the Oberlo app – it’s the leading platform for finding and selling ecommerce products without stocking any inventory. You can use Oberlo dropshipping to run your ecommerce business with ease.
Dropshipping is changing the ecommerce industry, and you can be a part of it. As part of the app, Oberlo allows you to review products based on their previous performance. So if you are unsure about selling a particular product, you can check the number of times it has been sold in the past 30 days to make a final decision.
If you’re wondering what to sell online with dropshipping, our website has tonnes more resources for you to learn with.
That’s it– now you’ve got all the information you need to start sourcing great dropshipping products today. We know you’ll nail it.
Summary: How to Find The Perfect Dropshipping Products in 2021
Keep an eye on the latest product trends
Do some research on the top dropshipping niches
Find out what your competitors are selling
Research product videos on Facebook
Search social shopping sites
Join online communities discussing products
Get product ideas through Google
If you’ve got any other questions in the meantime about dropshipping products, or ecommerce in general, let us know in the comments section. We’re happy to help!
