Just like pretty much everything else on the internet, your Instagram bio is all about making that impactful first impression.
Most people only take a few seconds to scan bio and photos before deciding whether or not they should follow you.
If your Instagram bio is enticing, they might decide to engage with your content or follow your account. If it isn’t, you might lose their interest… forever.
Okay, well, maybe not forever. But at least until you make some changes.
In this article, we’ll break down what a bio is, how to write one, and some cool Instagram bio tricks. But most importantly, we’ll give you some Instagram bio ideas that you can literally copy and paste onto your profile.
(Don’t worry, we won’t tell anyone — it’ll be our little secret.)
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An Instagram bio is the small area under your username where you can share some details about yourself or your brand. Your Instagram bio can include a brief self or brand description, contact information, emojis, hashtags and more.
Here’s an example of one of the best bios on Instagram:
Marie Forleo has a strong Insta bio. The first line is used to describe who she is: ‘CEO. Writer. #MarieTV. Fancy Dancer.’
The second line of her cool bio is used for social proof: ‘Named by Oprah “Thought leader for next generation.”’ I don’t know about you, but to me, this says that she’s worth following.
The third line of this short bio for Instagram describes what she does: ‘Learn to get *anything* you want.’
And the last line is her CTA, which links to a free content download. She also included two emojis to make the text easier to read and draw extra attention.
If you’re looking for Instagram bio ideas for girls, Marie Forleo’s Instagram bio formula is worth copying.
Instagram Bio Template to Follow
You can write your Instagram bio any way you want to. Here are a few Instagram bio tips that you might want to add based on popular trends. If you want to become an Instagram master, follow these tips and sign up for theInstagram course today.
1. Include a Description of Yourself
The best Instagram bios tend to have a self-description. Things to consider adding: your job title(s), the company you own or work for, some claims to fame, things you love, and what makes you stand out.
Queen Latifah’s Instagram bio does a great job of describing her. In the first line of her bio she writes, ‘Actor/Rapper/Singer/Producer.’ When people visit her fanpage, they’ll learn that she’s more than just an actor and may check out her other gigs to learn more about her.
Plus, that little blue tick shows up on her page, so people will immediately understand that she’s famous when visiting her Instagram account. One of the Instagram bio tips Queen Latifah teaches us is that you can learn a lot about a person even from a short bio.
2. List Your Interests
To make a good first impression, you need to connect with your audience.
How can you do that? By sharing your interests.
For example Paola Antonini’s Instagram bio shares a subtle hint about who she is and what her Instagram is all about. For her interests, she shares, “Lifestyle | Travel | Gratitude.”
When you see the word gratitude thrown in there, you get a little intrigued. And after scrolling through some pictures, you immediately see that she has a prosthetic leg.
And much of her Instagram includes pictures of her living life, travelling, and having fun, which makes her interesting to follow. Pretty sure her 2.6 million followers agree.
The best bio will always be the one that’s easy to read and takes your most enticing interests, which are two important Instagram bio tips to copy.
3. Share Your Contact Information
If you’re the owner of a fan page or business, or you’re a public figure, your Instagram bio should include your contact information.
Most people write something like ‘For business enquiries, email [email protected].’ You can also direct people to your DM for sending messages.
The app company A Color Story includes their email address in their Instagram bio for easy communication. The whole goal of social media is to be social, after all, so making your contact information more accessible is one of those Instagram bio tips you have to follow.
4. Add a Call to Action
Whether you’re a business owner or an influencer, having a call to action in your Instagram bio is a must.
Remember: you’ve got one link that you can include for users to click on. So throw in a request to ‘sign up for my course,’ ‘check out my latest blog post,’ or ‘shop the hottest fashion products now.’
Tony Robbins’ Instagram bio example includes the CTA ‘👇 Watch the Documentary 🎥.’ The finger emoji points down to the link to get some extra attention.
4 Instagram Bio Tricks to Try
Want to learn a few Instagram bio tricks to make your bio design pop? Here are four of the most popular ones:
1. Instagram Bio Fonts
Using a tool like LingoJam, you can easily copy and paste different Instagram bio fonts for your profile. All you need to do is type in the words you’d like in a different font, like your name.
Then, scroll through fonts until you see one you like. Copy and paste it right into your Instagram bio.
2. Instagram Bio Symbols
Using a website like CoolSymbol, you can copy and paste symbols and fancy text.
You’ll find lots of cool symbols like stars, copyright, arrows, currency, bracket, hearts, zodiac signs, and more. As soon as you click one of their symbols, it immediately gets copied. Then you can head on over to Instagram to post it in your bio.
3. Instagram Bio Link
So, you probably already know how to add your website link in your Instagram bio. But what about when you want to add multiple links?
A cool little website that’ll help you do this is Linktree. All you need to do is log into your Instagram, sign up for a free plan and add the links you want.
When all that’s done, your Instagram bio link ends up directing your visitors to a page with multiple links. Check out this example from Social Chefs:
4. Instagram Bio Space
Using the free tool by Apps4Life, you can add line breaks for your Instagram bio (or Instagram captions) and click the Convert button to add it to your clipboard.
Then, you can head to your app and paste the text directly in your Instagram bio. Doing this is the easiest way to have an Instagram bio space. This saves you the hassle of manually creating space you need within the Instagram app.
200+ Instagram Bio Ideas That’ll Up Your Instagram Game
Cool Instagram Bios
The best things come from living outside of your comfort zone
Here’s my story for the history books
I’m a cupcake in search for her stud muffin
In a world where you can be anyone, be yourself
Success is in my veins
Yup, I’m just another Instagram influencer
Scratch here ▒▒▒▒▒▒▒▒▒▒ to unveil my secret bio.
No, this isn’t a dream. This is my reality.
What should I put here?
Welcome to my world
Best Instagram Bios
Simplicity is the key to happiness
If I was a writer, I’d have a better Instagram bio quote
You can’t become the best without first being the worst
In a world of worriers, be the warrior
It won’t always be easy, but always try to do what’s right
She turned her can’ts into cans and her dreams into plans
Life is what happens to you while you scroll through Instagram
A day in the life of me: Eat avocado toast, post Instagram videos, read Instagram comments
It’s my time to step into the spotlight. I’ve earned it.
I practice what I post
Creative Instagram Bios
Dreams 👉 Goals
If “love is in the air,” why is the air so polluted?
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The best Instagram bios can help elevate your Instagram account, along with your personal and professional goals.
Whether your goal is to grow your followers or make more sales, you can add calls to action to your bio to get people to do specific things when they visit your profile.
But don’t neglect the opportunity to share more about yourself and your brand. One of the most important things is to be memorable and engaging – so don’t be afraid to get a little fun and quirky.
Which of these Instagram bios will you be adding to your profile? Comment below!