The USA is the second-largest ecommerce market in the world with plenty of business potential for budding ecommerce entrepreneurs. Before launching an online store, it’s important to get an overall view of the leading ecommerce platforms in the USA and their respective market shares.

Shopify currently has the largest ecommerce platform market share in the USA, with more than one in four (29 percent) online businesses using it to power their stores. Coming in second, WooCommerce Checkout’s market share stands at 23 percent. 

As the two largest ecommerce platforms, Shopify and WooCommerce Checkout’s combined market shares in the USA make up 52 percent. In other words, more than one out of every two online shops in the USA use one of these two leading ecommerce platforms to sell their merchandise.

Third on the list of the leading ecommerce platforms in the USA is Wix Stores, which has 14 percent of the total market share. This is followed by Squarespace’s Add to Cart with 11 percent of the ecommerce platform market share in the USA.

The fifth-leading ecommerce platform used by online businesses in the USA is Ecwid. At five percent, Its market share is considerably smaller.

Let’s have a deeper look at the two largest ecommerce platforms, Shopify and WooCommerce Checkout.

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Breakdown of WooCommerce Checkout and Shopify Market Share in the USA

As of September 2021, there are over 2.3 million online stores in the USA that use Shopify as their ecommerce platform. From culinary and fitness to comics and fashion, the range of niches they’re in is wide and varied.

The majority of these stores are located in California. Some 56,300 businesses there use Shopify as their preferred ecommerce platform. This is followed by New York and Florida, home to approximately 24,900 and 20,800 Shopify customers respectively.

Shopify’s plethora of templates and themes and easy navigation are some of its most popular features and why it’s listed as one of the best ecommerce solutions for US businesses. 

A similar trend is seen with WooCommerce Checkout, which is powering over 1.8 million online stores in the USA. These businesses also span across a huge range of industries including sports, health, foodstuffs, and automotive.

Most of these businesses are located in California, New York, and Florida, with 59,000, 54,400, and 29,000 WooCommerce Checkout stores in those states respectively.

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